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What is the Best Image Size for Instagram Post?

With so many devices and screen sizes, Instagram is one of the most popular social media platforms for sharing your photos and showcasing your creativity. In this post, we’ll explore the best image size for Instagram posts and answer some common questions about image sizing. However, with so many different devices and screen sizes, it can be hard to know what size your image should be.

What Is The Perfect Size for Instagram Pictures?

There are a number of factors that determine the right size for Instagram pictures, including aspect ratio, resolution, and quality. Instagram allows you to upload images with a minimum resolution of 320 pixels and a maximum resolution of 1080 pixels. A 1:1 aspect ratio (square), a 4:1 aspect ratio (portrait), or a 1.91:1 aspect ratio (landscape) is ideal for Instagram photos.

Is 1920×1080 Good for Instagram?

Even though 1920×1080 is a common resolution for high-definition images and videos, it may not be the best size to post on Instagram. In order to reduce file size and improve load times, Instagram compresses images, which can lead to a loss of quality. Additionally, you may have to crop your images or scale them in a way that affects their composition if you use a non-standard size.

Best Pixel Size for Instagram Post

The best pixel size for Instagram posts depends on the aspect ratio you’re using. Here are the recommended sizes for each aspect ratio:

  • Square (1:1): 1080 x 1080 pixels

  • Portrait (4:5): 1080 x 1350 pixels

  • Landscape (1.91:1): 1080 x 608 pixels

These sizes ensure that your Instagram images will look great and won’t lose quality due to cropping or scaling.

Five Facts About Instagram Users

When choosing the best image size for your Instagram posts, it’s important to keep in mind the characteristics of the platform’s users. Here are five facts about Instagram users that can inform your content strategy:

  1. Instagram has over 1 billion active users worldwide as of 2021. This means that there is a large audience on the platform, and you have the potential to reach a wide range of people with your content.

  2. The majority of Instagram users are between the ages of 18 and 34. This makes Instagram a great platform for attracting younger audiences.

  3. Instagram is more popular among women than men, with women making up 57% of the platform’s user base. This is important to remember when creating content that is targeted towards a specific gender.

  4. With 80% of Instagram users following at least one business, Instagram is a great platform to show off your products and services.

  5. You should prioritize your Instagram content strategy around high-quality images since Instagram users engage more with visual content than text or video.


In order to choose the right image size for your Instagram posts, you should keep the platform’s recommended sizes and aspect ratios in mind. The correct size will ensure that your images look their best and that they aren’t cropped or scaled in a way that affects their composition. Keeping Instagram users’ characteristics in mind can also help you plan content and increase engagement.

Abbie Wilson
Abbie Wilson
Abbie Wilson is an avid photographer and blogger with expertise in landscape photography, photo editing, and photo manipulation. Abbie holds certificates with the Google Digital Garage and Adobe Suite, including Photoshop and Illustrator.

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